tracy wildlife rebranding
Rebranding of the campsite hidden behind the city of Tracy.
Awareness
Physical Advertising in the form of bus shelters and billboards around the city of Tracy.
Planning
Landing page to get customers started instantly on reserving a date to camp out at Tracy Wildlife
Waiting
Nurture email to give customers closure on their reservation requests with the option to apply for the newsletter.
Experience
Wayfinding designed to help guide campers around the circular layout of Tracy Wildlife.
Follow-up
SWAG in the form of run of the mill camping gear and apparel to leave a lasting impression on campers.
Tracy wildlife as it stands has no sense of an existing brand. So, everything produced here is completely brand new. It all derives from personal experience in past visits to the campground and ultimately helped decide what would be appropriate in building up Tracy Wildlife’s brand.